While it's been in the works for a couple of years, it looks like yesterday the official announcement was made. The Open Geospatial Consoritum works to set open standards for all types of geographic information because KML is a mark up language much like HTML and allows the sharing of geographic information in a standard way. Not only on the web but by any software that can now easily include this open standard.
This quote was taken directly from the OGC press release about this and I think it sums it up well.
"Geographic data adds tremendous value to the online experience. More and more people are looking for ways to incorporate location information into their online content," said Michael Weiss-Malik, KML product manager for Google. "The standardization of KML makes it possible for both novice and expert users alike to publish and share geographical information in an open format. It's not unlike web browsers' standardized support for HTML, which allows any web browser to read any web page."
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